Using social media and technology, IBLNY will help you to extend the life of the physical show, grow attendance, generate leads and produce the best attendee experience possible.
We will help you to keep an ongoing dialogue with attendee customers, keeping them connected to the brand for 365 days.
Here is our view:
Social media has quickly become an important marketing tool and needs to be part of any successful trade-show plan.
At this stage, social media can best be used to provide a continuous stream of news about your events, reaching out to communities of attendees and exhibitors most interested in the industry served by your exhibition.
In our view, trade shows must make the experience more pleasant and effective for both visitors and exhibitors through the use of on-site technology as well as year-round community Web sites.
Content remains king in attracting attendance. Record everything. Make your content interactive. Online events will complement face-to-face. Tie the community closer together with mobile value added targeted communication throughout the show.
Keep in mind that it is simply impossible for the attendee to see all conference content—if they want to go to session A and session B but they occur at the same time, it is actually a detriment to the attendee experience.
Attendee experience is Job One.
Attendance promotion becomes a year-round relationship with your attendees.
Use the event brand to give your attendee community valuable content throughout the year—and valuable content does not mean telling them how great your show is. Tell them what is going on in the industry, with their competitors, with technology.
Make the event brand an umbrella that represents year-round value, but underlying that value add is a big old networking event. Each communication with your universe should say this is brought to you by the “Biggest, most important face-to-face event serving your industry.” Never stop telling them to come back next year.
Social media, mobile apps, e-mail marketing, online events, 2.0 Websites, SEO, viral marketing and user-generated marketing techniques are already replacing traditional forms of direct marketing. That trend will continue.
Technology will also play a role in reaching out to the non-attendee through hybrid events that will stream speaker content out to the industry during the live events which can really create aspiration for the non-attendee to participate in the future while gaining exposure worldwide.
The reach of live events will also be further increased through mobile video.
Now, let us help you to implement these ideas. Contact us, here.
CEO and Founder at IBL Studios