View: What would be the framework for your campaign?
Here at IBL Studios, we help you identify both short and long term goals. We work with you to create a framework within which you pursue specific outcomes utilizing online strategies and campaigns. We combine the newest, most relevant technologies with the best online communication tools to advance your marketing and PR efforts. With most campaigns, the goal is to reach your audience (target market) and inspire them to action (purchase, donation, subscription, change of opinion, etc.). We make sure that your audience (customers) always has a positive, simple, informative, visually-stimulating experience, while you get the bottom-line results you demand. Amigot Interactive is a full-service agency, so we can provide the infrastructure for every facet of your online campaign, on both the front and back end.
Features and Tools for an Interactive Campaign
Features and Tools for an Interactive Campaign
From graphic design to search engine optimization to advertising placement to content management, Amigot Interactive offers dozens of interactive tools and services to drive and monitor your strategic campaigns.
Web Platforms 2.0
IBL Studios has great expertise in designing highly interactive, multi-media sites. Web-based communities, social networking sites, blogs, video mashups, private forums, and other interactive applications can all be part of your online presence. We take the best of Web 2.0, integrating the most advanced tools for your audience.
IBL Studios has designed dozens of unique, customized video platforms. With the latest sharing, viewing and downloading features, our platforms host high quality video within professional, progressive design. Designed with both Flash and HTML code, our platforms have the best video features alongside powerful search engine optimizers. With a secure content management interface, each platform can be managed at will, with great ease and with no additional technical expertise.
Content on the go and on demand. Your customers demand it. You need to provide it.
You may only get one chance to grab and hold your audience’s attention. So make sure you meet them wherever they are — coffee shops, parks, sports stadiums, restaurants, etc. Simply designed, easily navigable mobile sites are a powerful way to reach and stay in contact with your customer base. Created to complement your existing online strategy, or launched with unique goals in mind, a professional mobile site will effectively reach consumers who demand information on-the-go and in public places.
Widgets and Special Applications
The number and variety of embeddable widgets available today is truly amazing. Amigot takes widgets to a whole new level. Widgets are about so much more than being creative and getting attention. They need to have applicability that can produce real business results. Amigot creates customized widgets that fit within the framework of your interactive marketing campaigns. One of our most exciting widgets, called Platforms to Go, allows our clients to send unique content to hundreds of locations across the web, using video players whose features can be customized for each location.
Social Networks and Virtual Communities
Social networks and communities are a great place to facilitate meaningful discussion among your audience and to capture useful research. Why not offer your own scaled Facebook and create your own public community? It’s crucial that you offer a simple, distinct environment where your audience (customers) can interact.
IBL Studios also helps companies create private virtual networks for employees, paid subscribers, customers, members, etc. These networks can be created for an unlimited number of internal or external goals.
IBL Studios can help your company create an effective blog strategy. IBL Studios assists in creating authenticity, objectivity and personality for your unique blog(s). Providing unique, entertaining content is the first crucial task for any blogging strategy. From there, we help you with optimizing your blog for search results, using trackbacks to generate exposure, and attracting traffic from other relevant, related blogs, among other tactics that are part of an overall strategy.
Wikipedia made wikis famous, but they are more than just collaborative websites. Wikis can take the form of corporate intranets, knowledge management systems, collaborative project management platforms, etc. They can be open purpose or private and restricted. Amigot creates customized, innovative wikis for all types of corporate, non-profit, government and educational clients.
Newsletter and Email Campaigns
Connecting regularly with your audience (customers) is essential. Selling your image and your company story in a consistent, compelling fashion can be accomplished through well-planned newsletter and email campaigns. Video and image-driven newsletters that go beyond traditional text emails are crucial to getting a high click-in rate. Amigot can handle any aspect of an email campaign. We have led successful email marketing efforts for many of our clients, providing content creation, distribution, database management, etc. Why not try a new email strategy to connect more deeply and broadly with your valued audience? Amigot produces tangible, consistent results.
Viral Marketing Strategies
In today’s marketplace, there are many viral marketing “gurus” claiming to have the best, most dramatic solutions. Although there are many factors to consider when developing an effective viral marketing strategy, most successful campaigns have employed one or more of the following six principles — offer a free product or service, utilize software that allows for effortless pass-along, make it easily scalable, touch on common motivations/behaviors, exploit existing communication networks, and take advantage of other Internet resources. IBL Studios works with you to create tactics that incorporate these basic principles, laying out aggressive, yet realistic goals. Depending on the sales cycle of the product, service or message you are trying to get out, we will help you increase the pass-along rate of your content at a speed that will produce short and long-term results.
Communities Strategy and Maintenance (Facebook, LinkedIn, Twitter, YouTube, etc.)
Research shows that over half of online users are consuming content outside of a company’s or publisher’s site (where the content is originated). Content consumption outside of websites is increasing at dramatic rates. Social recommendations on sites like Twitter, Facebook, and LinkedIn are becoming more and more important, and developing meaningful video communities on YouTube is an absolute essential. Let IBL Studios lead the way in showing you how to develop a real online communities marketing and PR strategy.
Google and Search Engine Optimization Strategies
In order to truly excel in online communications and marketing efforts, you need to make sure that your sites are as Google-friendly and Search Engine Optimized as they can be. A great deal of new traffic comes directly from search engines. Are you doing everything you can to facilitate the best search results for your audience and potential audience? Are all your URLs, links, pictures, titles, banners and modules SEO-friendly? Are you using the most relevant keywords and phrases? Is there a deliberate, well-researched plan for unique/relevant titles and meta descriptions for each page? Are you using Google’s suggested tool masters and site map apps?
SEO Optimization is one of the most important elements of any successful web strategy. IBL Studios has a long history of helping our clients maximize their reach and results. Amigot can offer your company a sound, effective SEO Optimization strategy.
IBL Studios engineers the most sophisticated technology for rich media tools. Rich media is advanced technology used for Internet advertising, such as rollover streaming video, applets that allow user interaction, and multiple special effects.
Integrated Slide Shows
Every IBL Studios video player can also deliver photo and image slide shows. Our content management systems allow you to use our players for images or videos. IBL Studios also designs separate slide show applications for more sophisticated delivery of images and associated text.
IBL Studios integrates all of your podcasts into your video (media) player, and makes them searchable along with the rest of your multi-media content. We make sure that your popular podcasts can be subscribed to from multiple locations, and can be listened to inside and outside of the iTunes platform.